The ISI’s Back on Track information campaign highlights how overwhelming debt can be and the sense of relief once a person asks for help.
The theme of the campaign was influenced by feedback and research the ISI carried out with people experiencing unmanageable debt who spoke of the “fear, anxiety and isolation”. However, those that had availed of an ISI solution spoke of the immense sense of relief once they took the first step to address their debt problems and the breathing space that comes with the Protective Certificate, a Court order that stops creditors from making contact with the debtor while their arrangement is being put in place.
Click to view the ISI TV ad
Posters from the Back on Track 'Overwhelmed by Debt' Information campaign.